51
rechargeable candles
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but soft demand (-45.6% this quarter) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great£18.63avg listing price — sweet spot $15–$100
Price range
Great£6.86–£39.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good886.27avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£86K£86K/yr · 163K searches
Growth
Bad-45.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand