48
reading light
Skip itPrices mostly outside the sweet spot ($3.96–$13.27) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 1.9M searches
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.24avg listing price — sweet spot $15–$100
Review moat
Bad13,830.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.96–£13.27cheapest to priciest tracked listing — scored on the share inside $15–$100