50
personalised neon sign
Worth a lookShows low returns (0.4%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£52.32avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great364.9avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.99–£121.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 167K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale