35
neck light
Skip itSoft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.15avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£88K£88K/yr · 141K searches
Review moat
Bad16,410.09avg incumbent reviews — the moat a new listing must climb
Price range
Bad£6.41–£16.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.3%90-day search growth — must beat 0% to launch