38
monitor light bar
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£34.69avg listing price — sweet spot $15–$100
Price range
Good£11.45–£143.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,874.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£195K£195K/yr · 320K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.7%90-day search growth — must beat 0% to launch