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mirror lights
Skip itSoft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great314.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.57avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.95–£21.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£99K£99K/yr · 309K searches
Growth
Bad-36.6%90-day search growth — must beat 0% to launch