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mains powered fairy lights
Skip itSoft demand (-37.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,788.9avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.01avg listing price — sweet spot $15–$100
Price range
Okay£4.01–£22.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£49K£49K/yr · 118K searches
Growth
Bad-37.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand