40
led strip lights 5m
Skip itSoft demand (-32.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Okay£11.30avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£6.36–£18.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£115K£115K/yr · 154K searches
Review moat
Bad5,522.47avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-32.8%90-day search growth — must beat 0% to launch