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led strip light 2m
Skip itSoft demand (-36.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,376.61avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.53avg listing price — sweet spot $15–$100
Market size
Bad£51K£51K/yr · 96K searches
Price range
Bad£4.48–£15.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.8%90-day search growth — must beat 0% to launch