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lamp shades for table lamps
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but soft demand (-34.1% this quarter) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great341.1avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.05avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.63–£26.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£78K£78K/yr · 715K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand