50
gold ceiling light
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible£35.22avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Review moat
Great264.86avg incumbent reviews — the moat a new listing must climb
Price range
Great£10.92–£109.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.0%return rate — above 5% kills the launch gate
Market size
Bad£95K£95K/yr · 384K searches
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale