50
glass lampshade
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Review moat
Great276.35avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.09avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great£7.06–£41.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£42K£42K/yr · 357K searches
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand