53
gaming light
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($31K/yr) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Great£22.03avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great£6.70–£89.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,622.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 122K searches