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Skip itPrices mostly outside the sweet spot ($5.14–$14.34) — this niche doesn't clear our bar today.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good808.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.32avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£52K£52K/yr · 56K searches
Growth
Bad-38.3%90-day search growth — must beat 0% to launch
Price range
Bad£5.14–£14.34cheapest to priciest tracked listing — scored on the share inside $15–$100