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g9 led bulbs cool white
Skip itSoft demand (-53.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good756.42avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£112K£112K/yr · 112K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.45avg listing price — sweet spot $15–$100
Growth
Bad-53.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.94–£12.91cheapest to priciest tracked listing — scored on the share inside $15–$100