47
floor standing reading lamp
Skip itSoft demand (-56.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£29.76avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good525.49avg incumbent reviews — the moat a new listing must climb
Price range
Good£13.35–£160.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£30K£30K/yr · 59K searches
Growth
Bad-56.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand