60
firework solar lights outdoor garden
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good£14.05avg listing price — sweet spot $15–$100
Review moat
Good908.33avg incumbent reviews — the moat a new listing must climb
Growth
Good+39.7%90-day search growth — must beat 0% to launch
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£8.14–£22.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£24K£24K/yr · 33K searches