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e14 led light bulb
Worth a lookShows low returns (1.5%), but soft demand (-37.2% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good£681K£681K/yr · 995K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,421.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.45avg listing price — sweet spot $15–$100
Price range
Bad£2.14–£15.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-37.2%90-day search growth — must beat 0% to launch