45
downlights for ceiling
Skip itSoft demand (-30.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£23.46avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great£3.97–£62.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great423.04avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£50K£50K/yr · 164K searches
Growth
Bad-30.6%90-day search growth — must beat 0% to launch