44
clip light
Skip itSoft demand (-34.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.85avg listing price — sweet spot $15–$100
Price range
Okay£5.74–£21.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,437.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad£60K£60K/yr · 131K searches
Growth
Bad-34.7%90-day search growth — must beat 0% to launch