84
ceiling fan
Launch itA $3.0M/yr market growing >1,000% this quarter with returns at 0.6% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible£3.0M£3.0M/yr · 4.5M searches
Avg price
Incredible£29.74avg listing price — sweet spot $15–$100
Price range
Great£10.56–£93.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great209.19avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale