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candle bulbs bayonet
Skip itSoft demand (-45.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good775.88avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.03avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 52K searches
Price range
Bad£5.07–£15.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-45.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier