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black light fittings
Skip itSoft demand (-33.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Great£15.91avg listing price — sweet spot $15–$100
Review moat
Good558.5avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.10–£36.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£56K£56K/yr · 140K searches
Growth
Bad-33.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand