55
skincare fridge
Worth a lookShows a sweet-spot price point ($29.31 avg), but weak search conversion (1.5%) keeps it on the watch list.
Avg price
Incredible£29.31avg listing price — sweet spot $15–$100
Price range
Incredible£22.34–£44.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good804.94avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Market size
Bad£90K£90K/yr · 210K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand