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candy washing machine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great215.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay£219.58avg listing price — sweet spot $15–$100
Market size
Okay£119K£119K/yr · 30K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£193.33–£279.15cheapest to priciest tracked listing — scored on the share inside $15–$100