71
pegs
Launch itA $1.6M/yr market growing +55.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Market size
Great£1.6M£1.6M/yr · 1.7M searches
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Growth
Good+55.3%90-day search growth — must beat 0% to launch
Review moat
Good1,405.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.15avg listing price — sweet spot $15–$100
Price range
Bad£2.11–£15.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand