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air conditioning unit 12000 btu
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great113.83avg incumbent reviews — the moat a new listing must climb
Market size
Good£523K£523K/yr · 625K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Bad£364.03avg listing price — sweet spot $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Price range
Bad£125.22–£784.82cheapest to priciest tracked listing — scored on the share inside $15–$100