50
zip repair kit
Worth a lookShows beatable incumbent ratings (3.1★), but soft demand (-51.6% this quarter) keeps it on the watch list.
Quality gap
Incredible3.1★avg incumbent rating — lower means beatable quality
Brand share
Great47%top-5 brand share — no brand owns this niche
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good515.78avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay£138K£138K/yr · 386K searches
Avg price
Bad£5.00avg listing price — sweet spot $15–$100
Growth
Bad-51.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.64–£12.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap