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Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£18.04avg listing price — sweet spot $15–$100
Price range
Good£8.39–£26.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£176K£176K/yr · 310K searches
Review moat
Okay3,359.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf