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wax beads
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Market size
Good£594K£594K/yr · 700K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,957.35avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Price range
Bad£6.27–£16.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand