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53

wax beads 1kg

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 12Growth 60Conversion 77Competition 70Returns 99Price range 35Avg price 60Brand share 10Review moat 37Quality gap 62

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+36.5%

90-day search growth — must beat 0% to launch

Avg price

Good£13.18

avg listing price — sweet spot $15–$100

Review moat

Okay2,812.64

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£6.94–£19.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£48K

£48K/yr · 48K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand