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wart freeze removal
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Growth
Good+52.4%90-day search growth — must beat 0% to launch
Market size
Good£519K£519K/yr · 359K searches
Avg price
Good£12.60avg listing price — sweet spot $15–$100
Price range
Okay£4.23–£23.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,900avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Signals Quality Gap