53
vibrating butt plug
Worth a lookShows low returns (0.1%), but soft demand (-17.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great171.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.35avg listing price — sweet spot $15–$100
Price range
Good£7.62–£31.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£133K£133K/yr · 330K searches
Growth
Bad-17.9%90-day search growth — must beat 0% to launch