60
vet wrap
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good655.73avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£257K£257K/yr · 245K searches
Price range
Okay£1.99–£19.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.56avg listing price — sweet spot $15–$100
Signals No Dominant Brand