31
under desk leg warmer
Skip itSoft demand (-90.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible36avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£28.25avg listing price — sweet spot $15–$100
Price range
Great£14.59–£52.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£26K£26K/yr · 46K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-90.4%90-day search growth — must beat 0% to launch