54
tweezers
Worth a lookShows searches that convert (17.9% search→purchase), but prices mostly outside the sweet spot ($1.69–$12.84) keeps it on the watch list.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great£1.9M£1.9M/yr · 2.0M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Review moat
Bad10,581.58avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.14avg listing price — sweet spot $15–$100
Price range
Bad£1.69–£12.84cheapest to priciest tracked listing — scored on the share inside $15–$100