61
tuning fork
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Review moat
Great152.13avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£18.26avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£3.30–£50.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£111K£111K/yr · 137K searches
Growth
Bad-36.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand