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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 13Conversion 92Competition 22Returns 100Price range 40Avg price 61Brand share 0Review moat 80Quality gap 77

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great408.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.29

avg listing price — sweet spot $15–$100

Price range

Okay£7.61–£19.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£131K

£131K/yr · 87K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand