60
toe straighteners
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Review moat
Good688.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Avg price
Bad£8.05avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 157K searches
Price range
Bad£2.96–£15.07cheapest to priciest tracked listing — scored on the share inside $15–$100