30
tb500
Skip itSoft demand (-50.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible12.88avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£24.65avg listing price — sweet spot $15–$100
Price range
Incredible£17.90–£39.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£3K£3K/yr · 21K searches
Growth
Bad-50.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand