58
table on wheels
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible£46.18avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good513.06avg incumbent reviews — the moat a new listing must climb
Price range
Good£12.30–£138.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£59K£59K/yr · 63K searches
Growth
Bad-27.2%90-day search growth — must beat 0% to launch