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50

sulforaphane

Worth a look

Shows low returns (0.1%), but a small market ($62K/yr) keeps it on the watch list.

Market size 16Growth 50Conversion 85Competition 18Returns 100Price range 50Avg price 69Brand share 45Review moat 85Quality gap 45

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great293.08

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.26

avg listing price — sweet spot $15–$100

Growth

Good+20.4%

90-day search growth — must beat 0% to launch

Price range

Good£8.00–£21.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad£62K

£62K/yr · 47K searches