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sock aids for putting socks on and off
Skip itSoft demand (-22.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,459.32avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£234K£234K/yr · 293K searches
Price range
Okay£5.37–£21.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.30avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-22.9%90-day search growth — must beat 0% to launch