48
small pill box
Skip itPrices mostly outside the sweet spot ($1.31–$8.40) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,073.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.86avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 206K searches
Price range
Bad£1.31–£8.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand