50
slippery elm powder
Worth a lookShows low returns (0.1%), but soft demand (-8.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great260.56avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.60avg listing price — sweet spot $15–$100
Price range
Good£6.32–£25.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£92K£92K/yr · 95K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-8.2%90-day search growth — must beat 0% to launch