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Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£7.60–£24.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,401avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.33avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 80K searches