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slide sheet
Worth a lookShows a thin review moat (95 avg reviews), but a small market ($71K/yr) keeps it on the watch list.
Review moat
Incredible94.82avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good£5.97–£30.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good£12.18avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 74K searches
Signals Low Review Barrier