49
sick bags
Skip itPrices mostly outside the sweet spot ($3.03–$11.94) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,143.71avg incumbent reviews — the moat a new listing must climb
Market size
Good£286K£286K/yr · 265K searches
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.58avg listing price — sweet spot $15–$100
Price range
Bad£3.03–£11.94cheapest to priciest tracked listing — scored on the share inside $15–$100