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sex toys for women
Worth a lookShows low returns (0.1%), but weak search conversion (1.2%) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good£13.42avg listing price — sweet spot $15–$100
Price range
Good£3.60–£29.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,467.08avg incumbent reviews — the moat a new listing must climb
Market size
Okay£119K£119K/yr · 715K searches
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale