44
sensory sock
Skip itSoft demand (-45.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great100.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good£12.45avg listing price — sweet spot $15–$100
Price range
Okay£7.53–£21.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£43K£43K/yr · 225K searches
Growth
Bad-45.9%90-day search growth — must beat 0% to launch